About Cash Matters
Apr 29, 2025
Cash Matters is a global platform, supported by the International Currency Association (ICA), dedicated to promoting the role and relevance of cash as an essential part of the payment landscape, both now and in the future.
Since its launch in 2017, Cash Matters has actively advocated for the continued use of cash among a broad range of stakeholders, including industry representatives, policymakers, central banks, NGOs, and the general public.
Cash Matters highlights the importance of cash as a foundation of democracy, personal freedom, and independence. It works in close cooperation with other organizations in the cash sector to maximize its global reach and impact.
The Cash Matters website serves as a comprehensive resource, offering a library of articles, studies on key cash-related issues, videos aimed at the general public, and a strong presence across major social media channels. These resources are designed for industry professionals, decision-makers, and the wider public, making information about the significance of cash easily accessible.