Target shoppers across the USA remember why cash matters during nation-wide outage

calendar iconJun 23, 2019

On June 15th, 2019, one of the largest retailers in the United States of America suffered a nation-wide network blackout leaving them unable to process card payments.

Predictably, shoppers who expected to pay with cash checked-out without any problems, leaving those relying on cards to wait or abandon their carts altogether.

While social media users vent their frustrations through social media, encouraging civil treatment of the store employees, experts say the blackout is reminding the public of the necessary resilience of tangible cash.

Twitter post (June 15, 2019, 12:08)

According to Target's twitter feed, the blackout occurred during peak hours on Saturday, but was resolved by 3pm. “Target’s registers are fully back online and guests are able to purchase their merchandise again in all stores.”

“It’s just a reminder that we have to carry a nominal amount of cash even if we have no plans to use it, because you just never know when you might be in a pinch...“It makes you realize how dependent we are on plastic as a method of payment and all the incentives that are provided around it,"
"Greg McBrideChief financial analyst at BankrateAs quoted by ABC News (June 18, 2019)

Excerpt from ABC news article

Customers posted pictures on social media of signs over card readers that said, “cash only,” and complained about having to pay fees to access cash at the in-store ATMs.

Personal finance experts said the weekend’s events are a good reminder that even if cash is no longer king, it pays to keep some on hand anyway.

Read full article here

Social Media Post from @jevestones Jeve Stones, Musician, USA via Twitter (June 15, 2019)

Last Updated: Jul 22, 2019