The majority of India’s population prefers using cash for payments and their reasons for choosing it are diverse.
India Today reports that, despite heavy promotion of cashless options in recent years, banknotes and coins remain the number one way to make and receive payments. Citing a survey of over 6,000 people conducted by the Reserve Bank of India, it says around 54 percent of consumers choose cash over other options.
For some, receiving money digitally lacks the satisfaction of cash payments. India Today spoke with the 33-year-old owner of a small bakery, Vini, who provides bespoke cakes for parties and special occasions. The joy of receiving cash upon delivery of her work is the main reason she prefers it to cashless alternatives.
