Cardtronics Deutschland present further insight on Germany's relationship with cash and the influence of ATMs on its local economies in a study based on findings by YouGov, an international data research firm. The results are in...
The 3 most important insights
1) In many types of retail outlets, our survey reveals cash is by far the most popular way to pay for purchases.
Asked how they paid for their last purchase at a wide range of shopping locations, our respondents indicate consumer payment behaviour favours cash – and by an overwhelming margin in certain locations:
2) Depending on the shopping environment, the average cash spend of customers is up to 30% higher after a cash withdrawal at a nearby ATM.
3) 36% of Germans would consider switching to a bank with a closer cash machine if their local branch closed and no ATM service was offered anymore.
Cash Matters ‘Cash is the lifeblood of German retail’, finds Cardtronics study
A recent Value of Cash study* from Cardtronics finds that many German shopping destinations rely on cash as the lifeblood of their local businesses. When 2,000 Germans were asked about their most recent payments for a YouGov survey, a whopping 93% of consumers said they used cash at newsagents or bakeries and...