European Finance Commissioner Mairead McGuinness has rejected the suggestion that Europe is heading towards a cashless society, making it clear that cash equals choice, and choice matters to EU citizens.

McGuinness, the European Commissioner for Financial Stability, Financial Services and the Capital Markets Union, recently spoke in Ratheniska, Ireland, at Europe’s largest outdoor show, the National Ploughing Championships. People had raised concerns that the event was excluding potential attendees by requiring tickets to be booked and paid for online, but McGuinness said it was possible to pay with cash and added that payment choice is important in Ireland and throughout Europe.