A report by YouGov Profiles was published on 15th June 2017 with the aim of '[producing] practical advice' for entities seeking to understand demographics that could be swayed into opting for non-cash payment alternatives. In fact, the subtitle of the report is, 'How to increase your cashless customers base'. However, it also offers plenty of information on why people are sticking to cash and not letting go. Our favourite kind of people...
If 35% of Americans polled believe the USA will be cashless in 20 years, a whopping 65% believe otherwise. The report's analysis tells us that security is one of the biggest contributing factors to this trend. #CashIsSecureÂ
